Tubądzin's Spanish Bridgehead, and Underfloor Heating That's Becoming the Standard
This week in the bathroom and ceramics industry reveals two faces of the same trend: a Polish tile manufacturer is building its own gateway to the heart of European ceramics, while the global underfloor heating market is accelerating on the back of the push for energy efficiency and smart controls. Here's what these developments mean for the industry.
01 · Expansion
Tubądzin Sets Up a Logistics-and-Showroom Hub in Spain's Ceramic Heartland [1]
The Tubądzin Group has opened a new facility in Onda, right in the heart of Spain's ceramic cluster in the Castellón region. This is no random location — it's the address of dozens of the world's leading tile manufacturers. The new hub spans 1,600 m² and combines three functions: showroom, offices, and warehouse, allowing the company to present its collections to B2B clients while handling deliveries without intermediaries.
The goal is clear: to streamline service and logistics across the Spanish, Portuguese, and southern French markets, and to support sales to overseas markets. Previously, the lack of local infrastructure was a real obstacle to cooperation with partners in the region, particularly Portuguese ones. Notably, this is the first dedicated facility of its kind opened by a Polish ceramics manufacturer in Castellón.
The move fits into the brand's broader expansion strategy, which recently also saw it make its mark at Milan's Salone del Mobile, drawing interest from the US market. In practice, this means Polish ceramics — despite difficulties on the domestic market — are increasingly holding their own in the European league, opening their own outposts precisely where competition is fiercest.
02 · Underfloor Heating
Underfloor Heating Is No Longer an Add-On — Market Growth Driven by Smart Controls [2]
The second story of the week looks at global trends in bathroom and home fittings. The latest market report forecasts solid, multi-year growth for the residential hydronic underfloor heating market through 2034. The biggest drivers are energy-efficient homes and the growing wave of thermal retrofits — owners and developers increasingly see low-temperature hydronic underfloor heating as a natural complement to buildings with high energy performance.
The second pillar of growth is smart controls — digital zone thermostats, mobile apps for remotely managing thermal comfort, and integration with heat pumps. This combination means underfloor heating is appearing more and more often in zero-emission building projects, where both comfort and precise energy management matter. The retrofit segment is growing fastest, though the cost barrier of installation in existing buildings remains a challenge.
For exhibitors and visitors at industry trade fairs, the signal is clear: underfloor heating is ceasing to be a premium option and becoming part of the standard equipment package for a modern bathroom and home, driven largely by regulations and energy expectations.
Summary
Summary
Both of this week's stories, though touching different market segments, tell the same tale — the ceramics and bathroom industry is investing in closeness to the customer and in technology that genuinely lowers the operating costs of buildings. Tubądzin is building a physical bridge to Europe's ceramics capital, while heating system manufacturers are betting on digital comfort control. Both threads will be on display live at the International Trade Fair for Ceramic Tiles and Bathroom Equipment – BATH & CERAMICS Expo 2027 — see you there!
Invitation
Want to see firsthand what the expansion of Polish ceramics into European markets looks like, and how the latest smart underfloor heating systems work? Join exhibitors and visitors at the International Trade Fair for Ceramic Tiles and Bathroom Equipment – BATH & CERAMICS Expo 2027. It's the place where tile manufacturers, sanitary installation suppliers, and experts in modern interior finishing come together. Book your spot today!
BATH & CERAMICS Expo 2027Footnotes
[1] DobrzeMieszkaj.pl — https://www.dobrzemieszkaj.pl/aranzacje/inspiracje/279/tubadzin_otworzyl_hub_w_hiszpanii_ma_1600_m,321041.html[2] GlobeNewswire — https://www.globenewswire.com/news-release/2026/09/25/3368875/28124/en/residential-hydronic-underfloor-heating-market-poised-for-growth-through-2034-driven-by-energy-efficient-homes-smart-controls-and-rising-retrofit-demand.html